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Ideas for Trade Show Booths that Work Setting up a trade show booth requires a lot of time, effort and money, and you want them to be worth it in the end. A one-of-a-kind trade show concept and promotional plan can make your exhibit stand out from a sea of exhibitors. You need to have a novel and inspired marketing strategy that will make your display area distinct from the others and draw in the crowds. You can start by going to events related or unrelated to your industry, and recognizing and assessing new marketing ideas. Go around a trade hall and observe what the others are doing with their exhibits. Pay heed to the booths that have a constant crowd and talk with their personnel about their techniques to hook customers. So how can you attract booth traffic to where you are?
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To make a good first impression, use a large signage and strong graphics in your display area. Elongated hanging display signs that are elevated over your booth area can help people pinpoint and spot your location. Hanging signs that are shaped uniquely can likewise draw people’s attention. You can also entice them to enter your booth by imprinting large, appealing promotional pitches on your rug or tiles and use them as trade show flooring. Position the text to face the aisle so visitors can immediately and effortlessly see your message as they walk by.
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Instead of giving away cheap, nondescript promotional items, be different by handing out big-ticket prizes in raffles and fun games related to your industry. Those who want to win a prize may register and receive a ticket with your company information imprinted on it. You can use the list of attendees for selling your product or service after the event. To attract foot traffic, you may want to feature a magician or entertainers who can include your product information in their performance and complement your sales. How about a professional shoe shine service so your staff can talk to prospects about your company while their shoes are being polished? You can also host a wireless charging station and collect lead information from users as they wait for their mobile phones to be charged. People love taking pictures and so have on standby a photographer who can take picture of attendees in front of your logo. Even after the trade show is finished, the pictures will continuously promote your business as people keep these photos of themselves. The photos can also boost your company’s social media presence as you can tag the visitors on the pictures and post them on social media channels to be seen by all of their friends.